Upcoming Meetings
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July 13, 2012 Smile, You ARE Your Brand! Growing Your Practice Through Personal Branding Featured Speaker: Michael DiFrisco Compelling Marketing and Branding Messages That Drive Patients to Your Door Featured Speaker: Roy Matlock, Jr 103 West Event Restaurant |
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October 19, 2012 An Interdisciplinary Approach to Treatment Planning, Clinical Procedures and Esthetic Dentistry Featured Speaker: Robert R. Winter, D.D.S. 103 West Event Restaurant |
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January 25, 2013 Avoiding and Managing Esthetic Failures on Dental Implants: From the Single to Multiple Tooth Restoration Featured Speakers: Dennis P. Tarnow and Stephen J. Chu 103 West Event Restaurant |
About Michael DiFrisco
Michael DiFrisco is the Director of Membership and Marketing for the American Academy of Cosmetic Dentistry. He is also founder of How-To-Branding.com and developer of the BrandXcellence DIY Brand Strategy Workshop, and has worked on marketing and branding teams for most of his professional years helping businesses more efficiently and effectively leverage their marketing and communications efforts–and dollars.
DiFrisco has more than 20 years of experience in helping businesses effectively connect with their target audiences. He is the author of Shadowcasting: Growing Your Business by Growing Your Reputation, the industry white paper, 7 Secrets to Branding in the Nonprofit Organization, as well as many articles on branding and marketing topics. DiFrisco has also been recognized with numerous marketing awards and accolades including the American Society of Association Executives Award of Excellence and many others.
About Roy Matlock, Jr
Roy has an exceptional way of living and experiencing life. By 35, Roy had established and maintained the # 1 location out of 100,000 reps for 10 years running and had developed a client base of over 60,000 customers. While building his financial services business he cofounded "The Money Game" with Dave Ramsey and was on air for over 10 years answering financial questions. In addition to maintaining his Primerica agency, in 2008 he opened his latest company Definet Contact, a marketing and advertising agency serving a wide array of businesses.
Roy has brought his experience in sales and marketing to the internet helping dentists to maximize and grow their practice with the latest in internet technology and marketing.
July 13, 2012
Smile, You ARE Your Brand!
Growing Your Practice Through Personal Branding
Featured Speaker: Michael DiFrisco
Michael DiFrisco
Compelling Marketing and
Branding Messages That
Drive Patients to Your Door
Featured Speaker: Roy Matlock, Jr
Roy Matlock, Jr
Continental breakfast and lunch is included.
8 CE Credit Hours
Early registration (By Sep 29, 2012) will receive special access to an invitation only cocktail reception on Oct 19
| 8:00am - 8:30am | Registration/Breakfast |
| 8:30am - 5:00pm | Course |
| 5:00pm - 7:00pm | Cocktail Reception |
FAGD/MAGD Credit
Approval does not imply
acceptance by a state or
provincial board of dentistry
or AGD endorsement
1/1/12 to 12/1/12
Provider ID# 314723
Smile, You ARE Your Brand!
Growing Your Practice Through Personal Branding
&
Compelling Marketing and Branding Messages
That Drive Patients to Your Door
| Members |  |
Non Members | ||
|---|---|---|---|---|
| Doc/Lab Tech $249.00 |
Doc/Lab Tech $329.00 |
|||
| Practice Team Member $129.00 |
Practice Team Member $169.00 |
|||
A brand is a practices' reputation in the minds of its patients and prospects. It's the gut feeling a person has for a company, product, or service. Every dental professional needs to have a compelling answer to the question, "Why should I patronize your practice?"
By exploring your personality, your competencies, and your differentiator–the one thing that offers a unique value proposition or benefit to your target audience–we'll construct a brand for your practice that will have a positive effect on the people around you…and your future.
Learning Outcomes
- Understand the role of personal branding and why it's critical to defining your position in the marketplace.
- Develop the brand cues around your practice that will help you stand out and be noticed from the competition.
- Weave these elements into a story or message that can be communicated consistently to your target audience.
Meeting Location and Hotel Accommodations
103 West Event Restaurant
103 W. Paces Ferry Road NW
Atlanta, GA 30354
Phone: (404) 233-5993
Website: 103 West
View Larger Map
Do You Need Hotel Accommodations?
Click here to find a near-by hotel.
About Robert R. Winter
Dr. Winter is one of the most prolific prosthdontist and ceramists in the world. Having taught more than 500 didactic, clinical and technical courses in more than 35 countries, his comprehensive knowledge, skill and expertise have raised the profile of the Spear Winter Laboratory and added an invaluable component to Spear Education. His unique ability to see dentistry through the eyes of both practitioner and technician has enabled Spear Education dentists to better understand complex lab work and practical application of restorative dental techniques.
Dr. Winter graduated in 1981 from Marquette University School of Dentistry, and completed his prosthodontic specialty residency in Milwaukee, Wisc. at the VA Medical Center in 1983. For the past 28 years he has maintained a private practice limited to prosthodontics as well as owning and operating his own dental laboratory. He has taught numerous clinical and technical courses throughout North America.
October 19, 2012
An Interdisciplinary Approach to Treatment Planning, Clinical Procedures and Esthetic Dentistry
Featured Speaker: Robert R. Winter, D.D.S.
Robert R. Winter, D.D.S.
Continental breakfast and lunch is included.
8 CE Credit Hours
Early registration (By Sep 29, 2012) will receive special access to an invitation only cocktail reception on Oct 19
| 8:00am - 8:30am | Registration/Breakfast |
| 8:30am - 5:00pm | Course |
| 5:00pm - 7:00pm | Cocktail Reception |
FAGD/MAGD Credit
Approval does not imply
acceptance by a state or
provincial board of dentistry
or AGD endorsement
1/1/12 to 12/1/12
Provider ID# 314723
An Interdisciplinary Approach to Treatment Planning,
Clinical Procedures and Esthetic Dentistry
| Members | |
Non Members | ||
|---|---|---|---|---|
| Doc/Lab Tech $249.00 |
Doc/Lab Tech $329.00 |
|||
| Practice Team Member $129.00 |
Practice Team Member $169.00 |
|||
A team concept to patient treatment is essential to develop a long term biologic and esthetic outcome. A comprehensive facially generated treatment analysis will enable the clinician and technician to develop a plan that can be successfully executed. The ultimate goal is to provide treatment that is biologically acceptable, functionally enduring and tooth-like in appearance. Clinical procedures, the timing of different treatment modalities, and a systematic thought process will be described in detail. We will discuss the materials and instrumentation for both the clinical and laboratory phases of treatment.
Aspects to be covered:
- Treatment decisions based on tooth position, arrangement, and gingival harmony.
- Treatment procedures and sequencing of multidisciplinary treatments.
- Functional considerations-developing clinical success.
- Periodontal and restorative techniques to develop ideal gingival appearance around teeth, pontics, and implants.
- Restorative materials for veneers, crowns, and bridges.
- Case reviews from simple to complex treatments.
Meeting Location and Hotel Accommodations
103 West Event Restaurant
103 W. Paces Ferry Road NW
Atlanta, GA 30354
Phone: (404) 233-5993
Website: 103 West
View Larger Map
Do You Need Hotel Accommodations?
Click here to find a near-by hotel.
About Dennis P. Tarnow
Dennis P. Tarnow is currently Clinical Professor of Periodontology and Director of Implant Education at Columbia School of Dental Medicine. He is the former Professor and Chairman of the Department of Periodontology and Implant Dentistry at New York University College of Dentistry. Dr. Tarnow has a certificate in Periodontics and Prosthodontics and is a Diplomat of the American Board of Periodontology. He is a recipient of the Master Clinician Award from the American Academy of Periodontology and Teacher of the Year Award from New York University. Dr. Tarnow has a private practice in New York City, and has been honored with a wing named after him at New York University College of Dentistry. He has published over one hundred articles on perio-prosthodontics and implant dentistry and has coauthored three textbooks including one titled Aesthetic Restorative Dentistry. Dr. Tarnow has lectured extensively in the United States and internationally in over thirty countries.
About Stephen J. Chu
- Dr. Chu is Clinical Associate Professor in the Department of Prosthodontics, Director of Esthetic Education at Columbia University College of Dental Medicine.
- He also maintains a private practice in esthetic dentistry, implant dentistry, and fixed prosthodontics in New York City.
- Dr. Chu has published over 30 articles, 3 textbooks, 5 chapters, and has given over 100 lectures nationally and internationally on the subjects of esthetic, restorative, and implant dentistry.
- He is on the editorial review board of several peer-reviewed journals.
- Dr. Chu is inventor of Chu's Aesthetic Gauges for Hu-Friedy Co., Inc.
January 25, 2013
Avoiding and Managing Esthetic Failures on Dental Implants: From the Single to Multiple Tooth Restoration
Featured Speakers: Dennis P. Tarnow &
Stephen J. Chu
Dennis P. Tarnow
Stephen J. Chu, DMD, MSD, CDT
Continental breakfast and lunch is included.
8 CE Credit Hours
Early registration (By Sep 29, 2012) will receive special access to an invitation only cocktail reception on Oct 19
| 8:00am - 8:30am | Registration/Breakfast |
| 8:30am - 5:00pm | Course |
| 5:00pm - 7:00pm | Cocktail Reception |
FAGD/MAGD Credit
Approval does not imply
acceptance by a state or
provincial board of dentistry
or AGD endorsement
1/1/12 to 12/1/12
Provider ID# 314723
Avoiding and Managing Esthetic Failures on Dental Implants:
From the Single to Multiple Tooth Restoration
| Members | |
Non Members | ||
|---|---|---|---|---|
| Doc/Lab Tech $249.00 |
Doc/Lab Tech $329.00 |
|||
| Practice Team Member $129.00 |
Practice Team Member $169.00 |
|||
Implant dentistry is continuously evolving into a more predictable form of therapy. New and innovative techniques such as single tooth anterior protocols now allow for shorten treatment times with predictable survival and esthetic outcomes. Concomitantly, these new techniques and therapies continue to raise questions and concerns regarding the pros and cons of each. The question is when to employ the correct treatment at the appropriate time to achieve the most predictable results. The most current research in this area will be presented as well as the latest techniques.
Secondly, a significant part of treatment therapy revolves around correction of esthetic defects due to poor treatment planning, placement, and abutment fabrication. Surgical, orthodontics, and restorative treatment planning options and techniques to address these esthetic deficiencies will be presented.
Learning Outcomes
After this presentation, the attendee should be able to:
- Know the immediate anterior tooth implant and provisional restoration treatment sequence and understand when it is best indicated.
- Understand the potential of hard and soft tissue correction around aesthetically challenged anterior implants.
- Know when adjunctive orthodontic therapy should be employed.
- Know when a prosthetic restorative solution is the best treatment plan option.
Meeting Location and Hotel Accommodations
103 West Event Restaurant
103 W. Paces Ferry Road NW
Atlanta, GA 30354
Phone: (404) 233-5993
Website: 103 West
View Larger Map
Do You Need Hotel Accommodations?
Click here to find a near-by hotel.